One of my frequent and enjoyable commissions is working as a promotional film videographer. While filming in Ibiza I met Eduardo Genta who works as a leather craftsman. We quickly struck up a good friendship, and Edu showed me around his studio where he creates his leather artworks. I suggested a promotional video might help him promote his skills and products. Straightaway Eduardo agreed, and so we set about working together to create a promotional video to promote his craft skills and work.
Promotional filming and editing in Ibiza
The idea behind this film was to help to promote Edu’s craft skills to a much wider audience online and to illustrate the wide range of items that he makes for his shop.
I filmed Edu over the space of three sunny days as he made several different pieces and a new pair of beautiful shoes. The footage was edited together on location using my MacBookPro running Avid Media Composer to a music track especially composed for the film by Brighton based www.mustbecreative.com.
This is the first marketing and promotional video that I made for Edu. It was uploaded as a .mp4 video to YouTube and Vimeo so that he could send a link to his existing clients and new customers. Edu also linked the YouTube URL to his 3choamano Facebook page.
Handmade Leather Art by Eduardo Genta is a promotional film which showcases the work of Edu Genta an Argentinian craftsman creating leather artwork from his studio at Salinas, Ibiza. His branded leather goods come under the highly regarded and sought after 3choamano Ibiza label.