As a freelance cameraman and editor, I regularly work as a behind-the-scenes videographer on my commissions. This role lets me produce engaging, fast-paced, short-form content of varying durations for sharing across all social media channels. Behind-the-scenes video footage is a powerful way to promote any project or production while it is still in progress. Furthermore, this type of content works extremely well on social media to build anticipation and reach a wider targeted audience ahead of the main release.
Behind-the-scenes cameraman
The Perform Media Group commissioned me to work as their behind-the-scenes videographer on a promotional campaign for Enterprise Rent-A-Car. The production took place across two studios at Spectrecom Studios in Vauxhall over two days, with one day for rigging and one day for filming and de-rigging.
The main studio featured a Mitsubishi Outlander 4×4 SUV in front of a large blue chroma-key screen, illuminated by a complex lighting rig. Three famous European ex-footballers headlined the campaign, supported by a cast acting out various scripted scenarios. Throughout the day, I captured a wide range of dynamic shots from various angles while the main production team filmed around me. In addition, I filmed a series of two-camera interviews with the star footballers during a set change.
Behind the scenes editing
After the shoot, I prepared all behind the scenes media files for editing in Avid Media Composer. Perform Media Director Andrew Green then commissioned me to cut a short promotional trailer from the footballer interviews. I had previously edited for Andrew Green as an Avid promo editor at both Red Bee Media and the BBC, so we had a well-established working relationship.
The project also required subtitled translations in five languages for each selected interview. Each video needed subtitles in English, French, German, Italian, and Spanish. With nine interviews and five language versions of each, this meant delivering 45 short videos in total. These behind the scenes videos supported Enterprise Rent-A-Car’s annual Backseat Pundit Competition campaign across social media in the UK and Europe.
What a behind the scenes videographer can produce
Behind the scenes videographers can create very short films and videos from footage that would not normally appear in the final edit of any production or studio shoot. This type of content also works well when a roaming videographer captures candid moments at events or live performances. Additionally, editing together the funny highlights and unplanned moments that occur behind the scenes can produce highly engaging content. Bloopers reels, outtakes videos, and short cameos all perform well on social media. Consequently, more and more productions use this comedy content to draw viewers toward the main event or campaign.
Behind the scenes deliverables
As a behind the scenes videographer, I can deliver a full range of videos to different technical standards depending on the destination platform. I also edit content across a variety of durations to suit different channels and audience needs.
I always enjoy working as a behind the scenes videographer. The role combines filming and editing the best available content while capturing many spontaneous and memorable shared moments. If you would like help with your video production, please get in touch.
Delivering a range of videos, each with different technical standards specific to the destination, is always possible. Editing a range of videos of varying durations suitable for a wide range of users and channels is also possible.
I always enjoy working as a behind-the-scenes videographer, which includes filming and editing the best content possible and often captures many spontaneous and enjoyable shared moments. If you would like any help with your video production please get in touch.
You might like to check out some of my other blog articles:
