A clever business card design integrating my skills with my initials
After leaving the BBC in 2009 I wanted to create my own brand identity and so I explored a few options. After a couple of years, I decided it was stronger to use my own name. My name is quite rare which helps.
My new business cards and my website logo were designed by Brighton based designer mustbecreative.com. It’s clever the way my initials ‘j’ and ‘l’ have been designed to represent either me filming with a camera or me editing at a workstation. Stylish! I prefer business cards with a 70mm x 27mm shape as they can always find space in a clients wallet. The screen printed versions will look great.
As well as designing the logo for the website and cards it’s also been developed into a Favicon which you can see to the left and above of the domain address in your website browser. The ‘jl’ design when used with the master VAG font (commissioned by VW in the early 1970s and the font used in my logo) also works well for website thumbnails and social media sites like Twitter.
The main strengths of my complete logo are that it spells out my name, what I do and also incorporates a design that reflects my work. The combination of all three points demonstrates my brand’s strong design aesthetic. Everything a strong logo should do. My great logo is now helping me promote my skills as a freelance filmmaker.
If you have any questions or would like advice on anything regarding your video production or post-production please do drop me a message.