Dancers promotional video

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Promotional video production

Working as a promotional videographer and with over 15 years experience in broadcast video production, I produce, film and edit a wide range of promotional films and videos. This case study features a video I created for Dane Jeremy Hurst dancer and choreographer.


Dane Jeremy Hurst Dancer and Choreographer partially framed

This film showcases a dance by Dane Jeremy Hurst Dancer and Choreographer. The filming of Dane dancing took place in an artist’s studio in London during the summer of 2012. In the studio, a white set was created using rolls of white paper. We lit the set with tungsten lights – two overhead 1K lights secured to the building’s structure and three floor-standing 800W lights.

Dane Jeremy Hurst Dancer and Choreographer foot clasp

We made a two-camera shoot – I was filming with a camera mounted on a tripod, and Richard Gillespie was filming with a camera attached to a jib arm. One of the challenges of this shoot was to camouflage a 90-degree corner of the studio to appear to be white, without any visual corners or shadows being visible.

Dane wore a costume which was created and designed by Georg Meyer-Wiel.


After filming, I transferred all the media on my RAID 5 media drives and backed it up. I first viewed all the filmed footage to get a sense of the imagery.  I then started to select the most interesting shots editing them into a timeline. Over time I positioned the best of the dance movements to match the music track which was composed by Fabio D’Andrea. This dance piece had not been performed to any music. I was pleased to bring these visuals together to make a beautiful short performance showreel for Dane.

Dancers promotional video

If you would like any help with your video production, please get in touch.

Dane Jeremy Hurst Dancer and Choreographer in motion