Creative proposal video production
Producing a pitch video can be a highly effective way to communicate a creative vision to a broader audience. It can also help with seeking funding or garnering broader support for any creative concept.
As a freelance video producer and filmmaker, I produce, film and edit high-quality creative films and videos. I am always interested in working with creative individuals and artistic teams to help visualise concepts and ideas.
Pitch video case study
This video, ‘We Have Always Lived In The Castle,’ is a pitch proposal for a new chamber opera based on Shirley Jackson’s novel. It was created to be presented at the Opera Europa conference in Antwerp in April 2019.
The hope is that introducing this new concept at the conference will generate interest in funding this project and commissioning its production. At the outset of this video’s production, it was planned to film and edit only the specially written performance of an Aria to help convey the creative interpretation of the lead character from the novel.
As the creative ideas for this video project were developed, I suggested filming interviews with some of the creators and character action shots of the leading performer so that the concept and ideas about the origination of this proposal could be more fully explained to the viewing audience.
All the filming and character sound recording took place with the lead creatives over one day in a private house in East London. Post-production was carried out over several days with detailed amends after the creative team’s feedback.
How to make a pitch video
To develop a strong pitch, you need to tell a story. A pitch video must capture the imagination and be interesting to watch to help garner interest in any proposed project. Featuring some of the core people involved can help convey the team’s creative passion and professional skills. You might consider demonstrating a part of your concept in detail, clarifying why it’s unique or an innovative project in the development stages.
Pitch for funding
When making a pitch video, consider your envisaged and potential audience. If you are seeking funding for the project, consider targeting known supporters and exploring new areas for possible financing. Might your project be suitable for a crowdfunding campaign or even commercial sponsorship?
Could your potential funding come from media rights or advertising? By considering the range of possible funding sources before you start production, you can ensure that the video explains everything in enough detail without any other information.
Video production team
For this pitch video, the creative team comprised of:
Composer Orlando Gough
Libretto Timothy Knapman
Direction Orpha Phelan
The character ‘Merricat’ was performed by Aruhan Galieva
Designer Madeleine Boyd
Dubbing mixer Luke Williams
Video Production Julian Langham
If you would like help with your pitch or video production project, please get in touch.
You may be interested in viewing these other examples of my work:
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